About the on-trade

The largest on-trade sales force in Norway

In contrast to many other importers, we think the on-trade market is as important as Vinmonopolet.
In order to ensure that we can offer the best possible distribution in the Norwegian on-trade market, we have established Focus Beverages, the largest on-trade sales force in Norway selling wine.

No other importer has the same on-trade distribution as Solera. Today Solera works closely with over 1,000 hotels and restaurants. Our customers range from some of Norway’s most prestigious restaurants to small local restaurants and nightclubs, as well as all the country’s major hotel and restaurant chains.

Today, most Norwegian restaurants regard their wine supplier as one of their most important partners.
Restaurants demand top-quality wines and service, and look for a partner who can offer advice and training to develop wine lists and drinks concepts.

Our customers have decided to work with Solera for many reasons:

• We have the largest and most competent sales force
• We offer a diverse and balanced selection of wines in many different price segments
• We offer expertise and support services to customers in the hospitality sector
• We work with passion
• We aim to exceed all expectations

…a great way to enhance consumer sales

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